Audoo is a technology platform revolutionising performance royalties.
The company was created in 2018 by CEO & Founder, Ryan Edwards with a vision to create a more accurate system for compensating artists and composers.
In 2016 Ryan was shopping in a popular department store when he heard his own top 10 hit being played. He teased his wife that he might be paid a couple of pence for the broadcast, but after checking his royalty account, he was surprised to see that actually, he hadn’t been paid for it at all.
After carrying out some research, Ryan found that historically, Performance Rights Organisations (PROs) have paid royalties from estimations based on popular radio play and manual data-entry. As a result, artists and composers, just like Ryan, miss out.
Audoo has created a solution which monitors the music played in in commercial premises and relays that data in real-time PROs, to help them digitise and streamline their processes, resulting in more accurate and transparent royalty distribution.
Their audio meter plugs into commercial establishments such as shops, restaurants, gyms and bars and takes a digital imprint of the music played. This data is then analysed for PROs who ensure artists, composers and publishers are compensated fairly and accurately, every time their music is played.