Music licensing platform SoundVault has announced a global partnership with Sony/ATV’s EMI Production Music. The deal covers sync licensing for content creators on YouTube.
The sync platform offers tens of thousands of pre-cleared high-quality songs for video makers. In addition, it also works with the user-generated content sector, including content creators and social media influencers, to generate a consistent sync revenue stream for rights owners.
The new deal will see EMI Production Music´s catalogue represented on the sync platform. This will provide YouTubers, content creators and influencers with instant access to pre-cleared music and guarantee revenues for rights holders, such as artists, publishers and record labels.
Alex Black, Global Director of EMI Production Music said:
“Enabling easy sync access to our incredible catalogue of Production Music for the new breed of video creatives has long been a target for EMI Production Music. We’ve been impressed with SoundVault’s vision for management of sync rights in the UGC community and are looking forward to see how their technology enhances the licensing process for rights owners and video creators alike.”
Graham Gabie, CEO of SoundVault commented:
“SoundVault is proud to find a partner in Sony/ATV who shares our values. Protecting artists and writers’ rights online and opening up new revenue streams in licensing is our aim. We are now bringing solutions into the marketplace so that YouTubers and Channels can license the music they’ve been searching for, and all rights holders are paid accurately.”