We caught up with Tileyard resident and founder of ONE2 1TWO, Adam Davis, who tell us about the recent rebrand and app launch with ‘Crop Circle 2’ Remix Competition. Let’s dive into some questions…
For those who don’t know you already, could you introduce yourselves?
ONE2 1TWO is a platform to help discover, amplify and support music talent. We do this by running mobile talent competitions for emerging artists and we allow fans the opportunity to participate by voting and financially supporting talent.
The company is backed by a top group of music and entertainment investors including early Spotify backers, a fund of Scooter Braun’s, Nines and more.
What was the inspiration behind the new brand identity?
It was not an easy decision to switch away from 8BARS, a brand our community and our team really loved. We’ve grown a community of amazingly talented artists under this brand and given away prizes that have changed the lives of talent including main stage performances at music festivals, partnerships with award-winning producers, music videos on top media outlets and collaborations with incredible companies such as Soundcloud & many more. As a company, we’ve learned the needs of our community under this brand, grown as a team and experienced extreme hardship with the unexpected loss of our co-founder and friend, Jamal Edwards. We’ve grown resilient and found a purpose through our difficult times.
But the future is bigger than a single genre in a single country for our company and our community. We are on a mission to discover, amplify and support talent globally. We’ve launched a redesigned product and we wanted a name that matches our future ambitions to include different genres, countries and talent verticals. The name allows us to progress from Rap in the UK to unlimited possibilities globally as we grow. When talent hears ONE2 1TWO, they know it’s time to perform and shine. They know it’s time to bring their best and entertain their fans.
What inspired the company to join the Tileyard community?
We wanted to be surrounded by like minded creative companies and people who share the same vision to help the next wave of artists. We are also very open to collaborations that create win-win partnerships in our competition structure.
Do you have any exciting things bubbling away under the surface you can share with us?
We’ve just launched our first international competition with multi-platinum producer TSB where talent from Nigeria, Ghana and the UK are participating. We’ve just announced our first competition on the app with Nines to celebrate the recent release of his new album, Crop Circle 2. The Crop Circle 2 Remix competition invites artists to upload a verse from one of three tracks on his most recent album: “Tony Soprano 2”, “Wrist Watch”, and “Calendar”. The Grand Prize artist winner will win a studio session with Nines himself and a top fan will also win Crop Circle 2 merch and a photo with the rapper. All rules of the competition can be found inside the app.
How can an up-and-coming artist utilise your services?
Download the app, create amazing content, compete in competitions and join our growing community of talent.
