Award-winning saxophonist, composer, broadcaster and Tileyard resident YolanDa Brown has been appointed Chair of the BPI – the representative voice for independent and major record labels across the UK.
YolanDa takes over from film producer and ex-head of Sony Music UK Ged Doherty, who announced in February that he would be standing down after seven years in the role. The appointment follows an extensive search led by BPI Council to identify suitable candidates with a strong working knowledge of the music industry as well as appreciation of the exciting opportunities and challenging issues that are currently shaping British music.
A champion for the importance of music education, YolanDa is Chair of Youth Music, on the national council of the Arts Council, a trustee of PRS Foundation, an ambassador for both the Prince’s Trust and London Music Fund and a champion for the children’s mental health charity Place2Be. Additionally, she sits on the advisory board of the London Philharmonic Orchestra and contributes to the Government’s advisory panel on Music Education.
YolanDa is also a MOBO Award-winning saxophonist who in the past has benefitted from Music Export Growth Scheme funding to cross borders with her music. She is a respected broadcaster across TV and Radio and known to younger generations through her eponymous series for CBeebies, “YolanDa’s Band Jam” and the music she composes for the iconic Sesame Street.
YolanDa Brown, Chair of the BPI, said:
“There is something special about British music – our artists across many genres and generations have been the soundtrack to people’s lives. The last few years have been challenging for our music community – we’ve had to evolve, listen more and show greater empathy, address past issues and collaborate to a much greater extent. There’s still more to do, but there are also so many exciting opportunities that lie ahead.
“I am honoured to take on this role as Chair of the BPI. A big thank you to my predecessor Ged Doherty for his drive and dedication, which I will continue to build on. I am looking forward to working with the entire BPI Council and members, CEO Geoff Taylor and his team, labels of all shapes and sizes, and of course artists and the wider industry bodies as we all continue to fly the flag for British music.”
On Tileyard, YolanDa says:
“It is so cool being part of the Tileyard community, the staff at Vinyl café are always smiling and everyone here is always ready to lend a hand, share expertise or introduce to a contact. I have already had so much synergy from other creatives and businesses and my lawyers are just round the corner from my studio which is always convenient.”
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