Tileyard Resident Believe has signed a global services deal with electronic music brand Fabric.
Fabric will now be part of the client base of b:electronic, Believe’s global imprint focused on electronic music, which is part of the company’s label & artist solutions division. Through this deal, b:electronic will offer specialised label management, video and audience development, international editorial and marketing partnerships, and distribution for both catalog and new releases.
Fabric is a global entity that has been influential in the dance music scene for the past 25 years, overseeing labels such as Fabric Originals, Fabric Records, and Houndstooth. A new imprint is also on the horizon.
In celebration of Fabric’s 25th anniversary, several special projects are planned for the latter half of this year. These include releases from Confidence Man via their Fabric Presents compilation format, Daniel Avery and Dusky via Fabric Originals, and critically acclaimed DjRum through Houndstooth.
Additionally, producer and DJ Laurent Garnier will be involved in a special label project commemorating the anniversary which will be announced during a dedicated session at Amsterdam Dance Event (ADE), in October.
It follows successful releases from Shygirl, The Streets and Confidence Man via their Fabric Presents format earlier this year.
Since launching at the end of 2022, Believe’s b:electronic has expanded establishing a client base that includes top dance and electronic labels including Hospital Records, Rinse, Cr2 Records and Shogun Audio.
“Fabric’s rich history and influence in the electronic music culture is undeniable, consistently pushing boundaries. We are thrilled to partner up with them in this new era and excited to help the brand and its artists reach even wider global audiences.” – Panos Polimatidis, Believe’s head of label & artist solutions, UK
Leigh Morgan, global director of b:electronic, said: “Partnering with fabric is a landmark moment for b:electronic. We’re honoured to help amplify the iconic sound of fabric to a global audience. This collaboration marries fabric’s unparalleled legacy in electronic music with our cutting-edge distribution expertise. We’re excited to power the next chapter of this legendary brand, ensuring their music reaches every corner of the digital world.”
Hiroki Beck, Fabric’s head of labels, said: “This partnership represents an exciting opportunity for Fabric’s recordings division as we navigate the evolution of digital music consumption in 2024. It will allow us to continue the growth of our existing label imprints, while simultaneously looking at a wider scope of artists and accessible musical output, with a strong focus on the streaming landscape as we utilise Believe’s network and personnel worldwide.
“Believe/b:electronic have consistently shown their best-in-class credentials for our genre within the digital sphere. They have a highly motivated team who share the same passion and deep knowledge of dance and electronic music that we have; our ambitions feel aligned for global digital growth as we celebrate the company’s 25th year.”
More on Believe Music: https://www.believe.com
